Top 5 Beauty Retail Apps on iOS in Romania: Q2 2022

The second quarter of 2022 saw varied performance trends for the top beauty retail apps on iOS in Romania. Here’s a closer look at how these apps fared in terms of weekly downloads, revenue, and active users.

Sephora – Beauty,Makeup,Parfum experienced fluctuations in weekly downloads, starting at approximately 1.1K in late March and reaching a peak of 2.3K in the week of June 20. Despite these download numbers, there was no recorded weekly revenue.

Notino: profumi e cosmetici demonstrated a steady download pattern, with figures hovering around 800 downloads per week and peaking at 998 in mid-June. The app maintained a consistent number of weekly active users, starting at approximately 3.9K and increasing to around 4.2K by the end of June.

Douglas Parfumerie & Cosmetice saw variable download trends, with notable peaks such as 1.1K in late April. Weekly downloads fluctuated between 400 and 700 for most of the quarter, but no revenue data was recorded.

BEAUTY BAY had lower download numbers, starting at 22 in late March and reaching a maximum of 97 in mid-April. Active users showed a slight decline from 131 in late March to 132 by the end of June.

Superdrug - Beauty and Health had minimal download activity, with numbers ranging from 0 to 25 throughout the quarter. Active user numbers reflected similar trends, with occasional peaks such as 22 in late May.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s website.